Cool Insurance Campaign in Singapore

In Singapore a dash camera is a pretty common piece of equipment so much so that an insurance company DBS recently promoted their line of insurance products which includes a free dash camera.  I love this promotion.

It starts off with a car cut in half at Singapore Expo Car Park, scanning a QR code it leads to this video:

All to highlight the potential dangers on the road and what you can do to protect yourself against unexpected moments.

I won’t spoil what happens but there are other fun videos on their channel. Not amazing but for low budget, thumbs up.

Sources:
Strait Times
Behance